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The different marketing needs of companies or businesses need to be met by different skilled individuals. For some companies, they will need copywriters and content writers who can effectively and actively market their products through articles which attract new customers on various media platforms. This is done either through persuasive copywriting, which is aimed at drawing the potential customer in by the use of targeted, interactive and subtly forceful sales copy, or by using the services of a content writer, who will focus more on writing copy which is more informative or educational, and often very entertaining. Both may be regarded as “professional sellers”.
Both copy and content writers operate across a broad spectrum of advertising platforms, both printed and digital. Most of them are familiar with social media applications such as Facebook or Twitter, for instance, websites, blogs or email campaigns. They are directly involved in direct-response advertising, are instrumental in creating website content and articles and write both product and SEO copy for their employers.
One of the main reasons for using copy and content writers is to increase sales through persuasive, skilled and enticing written copy which draws potential buyers in, even if only initially for further information on the product/s or offers.
This is often done through special offers which are only valid for a limited period, thereby placing a sense of urgency on the potential buyer to act quickly or perhaps “lose out” on the deal. If you want your business to be more visible and well-known to others, then a content writer would be your best choice, as their remit is mainly to focus on informing, educating and entertaining their audience, often through a form of story-telling, and thus bringing them back for more.
A good way of sourcing the right person for the job is by asking other users, or by reading the reviews which are available from previous clients. You could ask for copies of the writer’s work, and see which individuals or companies they have worked with previously. Ideally, use someone who is familiar with your particular needs or industry, and has experience in this area, as well as the platforms you wish to use for exposure.
Check if their writing style is suitable for your intended audience, as this will be vital in engaging the reader. A writer who relies on humour to sell a product or business will not be suitable for a technical or scientific market, where the reader is likely to be more interested in facts than entertainment. It would be even better if the writer has knowledge of your particular speciality and is able to bring this experience into the mix.
Although copy and content writers are usually familiar with all forms of advertising in getting their client’s message across to their intended audience, they might be more adept at reaching a particular market niche. Ensure that your writer’s strengths are a good match for your needs as far as possible. Make sure that you and your writer work well together and understand each other in order to ensure you get the best results. Set realistic deadlines and be clear in exactly what you want to achieve from the campaign. For more tips and information, see our copy and content writing articles.