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Tharika Publishing Consultant provides copy & content writer services in Sonheuwel Central, Mpumalanga and surrounding suburbs.

Digi Creations provides copy & content writer services in Hoedspruit, Limpopo and surrounding suburbs.

Allycats PR is a Nelspruit-based content creation, writing, editing, publicity and social media agency that has been servicing clients across South Africa since 2008! And yes, whilst we are based...

George WC
• New website content • Social media text for posts • Newsletters and brochures • Auditing/editing existing website copy • Ghostwriting Experience in print media with the added benefit of...

Excellent writing work once again from Shellique, thanks for a great article and a job well done.

Professional copywriting services • Blogs • Press Release • Corporate documents • Web pages

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Types of Copy and Content Writers

The different marketing needs of companies or businesses need to be met by different skilled individuals. For some companies, they will need copywriters and content writers who can effectively and actively market their products through articles which attract new customers on various media platforms.  This is done either through persuasive copywriting, which is aimed at drawing the potential customer in by the use of targeted, interactive and subtly forceful sales copy, or by using the services of a content writer, who will focus more on writing copy which is more informative or educational, and often very entertaining. Both may be regarded as “professional sellers”.

Both copy and content writers operate across a broad spectrum of advertising platforms, both printed and digital. Most of them are familiar with social media applications such as Facebook or Twitter, for instance, websites, blogs or email campaigns. They are directly involved in direct-response advertising, are instrumental in creating website content and articles and write both product and SEO copy for their employers. 

Increasing sales or making your company or business known

One of the main reasons for using copy and content writers is to increase sales through persuasive, skilled and enticing written copy which draws potential buyers in, even if only initially for further information on the product/s or offers.

This is often done through special offers which are only valid for a limited period, thereby placing a sense of urgency on the potential buyer to act quickly or perhaps “lose out” on the deal. If you want your business to be more visible and well-known to others, then a content writer would be your best choice, as their remit is mainly to focus on informing, educating and entertaining their audience, often through a form of story-telling, and thus bringing them back for more.

How to choose the right copy or content writer

Word of mouth or reviews

A good way of sourcing the right person for the job is by asking other users, or by reading the reviews which are available from previous clients. You could ask for copies of the writer’s work, and see which individuals or companies they have worked with previously. Ideally, use someone who is familiar with your particular needs or industry, and has experience in this area, as well as the platforms you wish to use for exposure. 

Check their writing style and knowledge

Check if their writing style is suitable for your intended audience, as this will be vital in engaging the reader. A writer who relies on humour to sell a product or business will not be suitable for a technical or scientific market, where the reader is likely to be more interested in facts than entertainment. It would be even better if the writer has knowledge of your particular speciality and is able to bring this experience into the mix.

Top content & copywriting tips

Top content & copywriting tips

Although copy and content writers are usually familiar with all forms of advertising in getting their client’s message across to their intended audience, they might be more adept at reaching a particular market niche. Ensure that your writer’s strengths are a good match for your needs as far as possible. Make sure that you and your writer work well together and understand each other in order to ensure you get the best results. Set realistic deadlines and be clear in exactly what you want to achieve from the campaign. For more tips and information, see our copy and content writing articles.

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More copy & content writers near you

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Tyler's Proofreading & Content Writing Services provides copy & content writer services in Kuils River, Western Cape and surrounding suburbs.

Local Online Advertising Pro's provides copy & content writer services in Sonheuwel Central, Mpumalanga and surrounding suburbs.

Our team of copywriters, crafty graphic designers and group of strategic extraordinaire combine their skills in a kind of marketing alchemy, creating attractive artwork, engaging content and growing your brand...

Available for creating written content (and visual where possible), strategizing and implementing social media posts on Facebook, Instagram and LinkedIn.

Providing written content (and visual where applicable) for social media platforms such as LinkedIn, Facebook and Instagram or website blogs.

We solve the issue of lack-lustre editorial and visuals borne from inexperience, poor service and mediocre commitment by offering corporates, NGOs, small business owners and self-publishers a comprehensive, professional package...

Fresh graduate with Bachelor of Arts specialising in media & writing, film & television studies, as well as gender studies. Experienced in content writing with a history pf working for...

We create well-written copy for your website. Blog posts, product descriptions, and SEO-rich content.

Snappy copy for any business, particularly lifestyle, travel and tourism, wines, and beauty products. I write engaging copy for resumes, estate agents, motivational letters and speeches. Tutor business English, immaculate...

Article Writing Story Telling Translations Spanish- English

George WC
Content writing and editing of newsletters, social media, brochures, websites, and more. I can also provide graphic design visuals to suit the copy. With over 30 years experience in the...

Through Photography, video & Digital Content, we explore the world of image-making to find significant creative solutions for our clients. We are about building partnerships by creating meaningful work for...