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Tyler's Proofreading & Content Writing Services provides copy & content writer services in Kuils River, Western Cape and surrounding suburbs.

China MFRS Control Valve Manufacturer Co., Ltd. (https://www.controlvalve.net/) is a trusted name in the control valve industry, with over 30 years of heritage. We are committed to the engineering, production,...

Local Online Advertising Pro's provides copy & content writer services in Sonheuwel Central, Mpumalanga and surrounding suburbs.

Snappy copy for any business, particularly lifestyle, travel and tourism, wines, and beauty products. I write engaging copy for resumes, estate agents, motivational letters and speeches. Tutor business English, immaculate...

Bill Bernbach once said: "An idea can turn to dust or magic, depending on the talent that rubs against it" And I believe I DO have the talent! I’m a...

We create well-written copy for your website. Blog posts, product descriptions, and SEO-rich content.




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Types of Copy and Content Writers

The different marketing needs of companies or businesses need to be met by different skilled individuals. For some companies, they will need copywriters and content writers who can effectively and actively market their products through articles which attract new customers on various media platforms.  This is done either through persuasive copywriting, which is aimed at drawing the potential customer in by the use of targeted, interactive and subtly forceful sales copy, or by using the services of a content writer, who will focus more on writing copy which is more informative or educational, and often very entertaining. Both may be regarded as “professional sellers”.

Both copy and content writers operate across a broad spectrum of advertising platforms, both printed and digital. Most of them are familiar with social media applications such as Facebook or Twitter, for instance, websites, blogs or email campaigns. They are directly involved in direct-response advertising, are instrumental in creating website content and articles and write both product and SEO copy for their employers. 

Increasing sales or making your company or business known

One of the main reasons for using copy and content writers is to increase sales through persuasive, skilled and enticing written copy which draws potential buyers in, even if only initially for further information on the product/s or offers.

This is often done through special offers which are only valid for a limited period, thereby placing a sense of urgency on the potential buyer to act quickly or perhaps “lose out” on the deal. If you want your business to be more visible and well-known to others, then a content writer would be your best choice, as their remit is mainly to focus on informing, educating and entertaining their audience, often through a form of story-telling, and thus bringing them back for more.

How to choose the right copy or content writer

Word of mouth or reviews

A good way of sourcing the right person for the job is by asking other users, or by reading the reviews which are available from previous clients. You could ask for copies of the writer’s work, and see which individuals or companies they have worked with previously. Ideally, use someone who is familiar with your particular needs or industry, and has experience in this area, as well as the platforms you wish to use for exposure. 

Check their writing style and knowledge

Check if their writing style is suitable for your intended audience, as this will be vital in engaging the reader. A writer who relies on humour to sell a product or business will not be suitable for a technical or scientific market, where the reader is likely to be more interested in facts than entertainment. It would be even better if the writer has knowledge of your particular speciality and is able to bring this experience into the mix.




Top content & copywriting tips

Top content & copywriting tips

Although copy and content writers are usually familiar with all forms of advertising in getting their client’s message across to their intended audience, they might be more adept at reaching a particular market niche. Ensure that your writer’s strengths are a good match for your needs as far as possible. Make sure that you and your writer work well together and understand each other in order to ensure you get the best results. Set realistic deadlines and be clear in exactly what you want to achieve from the campaign. For more tips and information, see our copy and content writing articles.


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The Freeform Secretary provides copy & content writer services in Rondebosch, Western Cape and surrounding suburbs.

Address: 18 Colleen Rd, Honeypark, Roodepoort, Gauteng, 1724, South Africa Description: Advertise Your Business, business directory South Africa. Best company directory for businesses, events, places, and more. Find local listings,...

China Manufacturers B2B Platform Co Ltd provides copy & content writer services in CBD, Gauteng and surrounding suburbs.

Providing written content (and visual where applicable) for social media platforms such as LinkedIn, Facebook and Instagram or website blogs.

Address: N1, Cape Town, Western Cape, 7441, South Africa Description: Copycat Trader is a South African company that assist client with Copy Trading in South Africa. We specialise in Copy...

1. Freelance Writing: I specialize in crafting engaging and informative content for a diverse range of topics. Whether it’s blog posts, articles, or website content, I ensure that each piece...

George WC
Content writing and editing of newsletters, social media, brochures, websites, and more. I can also provide graphic design visuals to suit the copy. With over 30 years experience in the...

Article Writing Story Telling Translations Spanish- English

Proscribe Pen Crafts provides copy & content writer services in Gqeberha, Eastern Cape and surrounding suburbs.

Macrocosm Ultra Digital, located in Cape Town, offers comprehensive web marketing solutions. Our expertise spans digital strategy development, search engine optimisation (SEO), search engine marketing (SEM), cost-per-click (CPC) advertising, and...

Sandton GP
You will be surprised at our refreshing approach to empowerment. Our ESD solution is quick, cost-effective and robust. Our SED solution does real good. Proactive documents and evidence for your...