In this modern age start-up and small businesses no longer need to pay for their advertisement on TV, radio or billboards, in the hope of running a successful campaign. In fact, in many cases they don’t have to invest a single penny in marketing for the purpose of reaching a wide audience. Because, thankfully, in 2018 everything is digital and everything is mobile with digital marketing.
Taken over by the rapidly evolving pieces of technology we bring everywhere with us, we’re being subjected to clever (and sometimes not so clever) digital marketing from every single angle. Even people with no digital experience are flooding us with advertisements and we’re buying it. We can be sucked in fairly easily if we don’t stop for a while and ponder over it because we’ve already grown so used to it.
Whether it’s viral videos, hilarious memes, e-mail campaigns, flashy banners, gif-based ads or something else, digital marketing is an absolute necessity for businesses of any scope in this century, especially the small ones. Thanks to it, they no longer have to rely on mouth-to-mouth advertisement, bulletin handouts or pricey ads on TV.
Here are the key benefits of digital marketing, which make it a vital necessity for all small businesses, regardless of their niche:
Digital marketing is cost-efficient
Due to the fact that everything is digitalized, companies no longer need to spend a small fortune on a professional marketing advisor’s services prior to working on a successful marketing strategy. Digital marketing not only makes everything more convenient with its ease of accessibility, but it’s also monetarily affordable.
Unlike old-school marketing, digital marketing doesn’t have to cost thousands in order to bring substantial revenue or a flow of customers to small businesses on limited budgets. And speaking of limitations…
Digital marketing reaches potential customers from all over the world
For non-tech savvy people with no digital experience it may seem off, but one of the numerous advantages of online marketing is the fact that it reaches a vast audience of people from all over the world – not just the locals. That’s the beauty of it all – planet Earth is the limit – not the country, the city or the pre-selected specific group of potentially interested future clients. No small business owner can say no to such an opportunity.
Digital marketing gives you more exposure than a Times Square billboard ever would!
Having the goods or services you’re offering be displayed on a billboard on NYC’s Times Square seems like one of the most prestigious types of marketing for every company out there. It also means you’ve really hit the summit in your niche. But how many people are going to see that billboard? A few million at most. Online marketing provides notably more exposure – a single digital campaign can be seen by 100s of millions!
No digital experience is required for an individual to upload a video or to write a blog post that could go viral in just a few days, reaching countless people through the web. However, some experience is required for the “could” to be transformed into a “will”, which is why small businesses do need marketers specializing in building and using a good online presence.
Digital marketing creates a personal and communicative relationship between the business and its customers
One of the downsides of the more traditional marketing techniques and approaches is the lack of personal connection. It’s a well-known fact that the key to a successful sale is evoking emotion and triggering a personal connection between the product/ service and the customer.
In 2018 digital marketing offers this essential connection. We can comment, share, like, dislike, leave feedback and do so much more in under a single second! Thanks to the ever-evolving technology small businesses are just a few clicks away from communicating with their customers on a truly personal level.
Digital marketing can be a game-changer for businesses of any scale, even the smallest start-ups
Nowadays everything on the web is so easily accessible via our phones, tablets and computers that we don’t have to budge an inch. There’s no need to go to the library for information, to drive to a store for shopping errands, to travel thousands of miles just to see somebody. The way we learn and grow, shop and socialize has changed a lot over these past few years.
Online marketing is the easiest, fastest, most cost-efficient and successful way of advertising in 2018. It aids not only niche moguls with millions of followers on social media, but also brand new start-up businesses.
Yes, successful digital marketing doesn’t always require a significant knowledge of how ads work. Nevertheless, professionals with digital experience specializing in online sales, social media managing and e-mail campaigning are highly prized even among small time business owners for their skills. Because in this modern digital world, which could take those 15 minutes of fame away overnight or make them shine for a lifetime, online marketing is crucial for the survival of small businesses all over the planet.