The Power of Words: The Unsung Influence of Copy and Content Writers – Part 2: Content Writers

Pamela Butcher / July 29, 2025

In my last blog, I discussed the role of copywriters in marketing efforts. However, these specialists do not work in isolation – they are part of a team that also includes content writers. These are both significant categories, each contributing…

The Power of Words: The Unsung Influence of Copy and Content Writers – Part 1: Copywriters

Pamela Butcher / July 26, 2025

In the digital age, perhaps even more so than in the past, words are powerful. They shape how people perceive your brand, influence buying decisions, and drive engagement across every platform, from websites and blogs to emails and social media.…

Writing For All Purposes

Pamela Butcher / September 27, 2021

So why do you want to write? Writing comes easily to some, whilst others battle to put a few words together in a coherent sentence. For those who enjoy the challenge of putting words down on paper in order to communicate an idea, thoughts, plans,…

Three Tips For The Aspiring Freelance Writer

Louise Keogh / May 10, 2019

The gig economy is nothing new with a broader acceptance among people to access services from freelancers, online marketplaces and content mills as opposed to the traditional bricks and mortar businesses. A double-edged sword, the gig economy has…

Working As A Book Editor

Jonara Benitez / July 17, 2018

I’ve always considered myself a bookworm. If I could, I would definitely spend my hours and days reading all kinds of books from romantic novels to emotional help books. You might feel identified with what I just described, and it was when I identified…

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copywriting

The Power of Words: The Unsung Influence of Copy and Content Writers – Part 2: Content Writers

The Power of Words: The Unsung Influence of Copy and Content Writers – Part 1: Copywriters

Writing For All Purposes

Three Tips For The Aspiring Freelance Writer

Working As A Book Editor

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