Photography Brief
Overview
XX seeks a professional photographer to capture high-quality images supporting our new menu, campaigns, and events. These visuals will enhance digital and in-store branding, engaging our target audiences, including families, young professionals, and corporate diners. Scope of Work
1. Menu Photography
Styled shots of new dishes and beverages highlighting textures and presentation. Showcase breakfast platters, brunch boards, cocktails, and specialty drinks.
2. Campaign-Specific Content
Focus on key campaigns like "Wake Up with XX" and "Brunch Like You Mean It."
Include group dining setups, wine pairings, and casual after-work scenes.
3. Event Photography
Coverage of menu tastings, live brunches, and other events. Capture candid customer interactions and ambiance.
4. Interior & Staff Photography
Highlight store interiors, decor, and staff preparing or serving food. Style and Deliverables
Style: Vibrant and inviting for daytime; warm and cozy for evenings. Deliverables: High-resolution and web-ready images for digital and print use. Timeline: Final images delivered within 4 weeks, with drafts shared earlier. Usage Rights
our restaurant retains full rights for use across all platforms, including social media, website, and in-store materials.
