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Despite us now living in the digital era, there is still a definite need for printed documents in both our personal and business lives. Items such as cash receipts, invoices, magazines, newspapers, promotional brochures, flyers, printed boxes and other packaging material, labels, medicine information sheets and even simple business cards are but a few essential printed necessities.
Printing may be done in various ways, for instance, digital printing, lithographic printing (the original method of printing), flexo printing for labels, silkscreen (for printing onto material such as T-shirts), Web printing (newspapers and magazines) and the latest innovation in printing - 3D printing. You would need to choose a printing company which specialises in your particular needs.
If you are unsure, you may ask them for samples of their work, or research the company online. Check their reviews and ratings on their Uptasker profile to get a good idea if they will be a match for your printing needs.
Printing companies are able to turn your conceptual ideas into printed reality. Printing will ensure that your brand is made visual and recognised in the marketplace through your logos or catch-phrases. Selling is dependent on the image you portray to potential buyers, and a well-designed and easily recognisable logo will do much of the marketing for you. Think of the big brands such as Kelloggs, Red Bull, Cadbury's, Bokomo, and Skip - to name but a few - whose sales are carried largely by name alone. Without 'hard' visual images that the consumer identifies with and trusts, the marketing teams of these companies would have to work that much harder to achieve the same results.
Printing companies are often multi-faceted, being able to assist from design stages to the final printed product. To an extent, they represent each company for whom they print, as the quality of the final product reflects the values of those companies. Well-designed and professional packaging or documentation will attract new consumers and reassure them of an equally good product.
Never under-estimate the value that a printing company can add to your business. Read more in our printing articles on the Uptasker blog.