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Safety signs, street signs, driving signs, warning and hazard signs are all done by graphic designers (see also signage & signwriters). Although usually needed by governments, signs are also used by companies and small businesses or even homes. If you need a specialised bumper sticker for your car, a graphic designer also offering printing services can help you achieve this.
A good graphic designer is worth their weight in gold and can mean the difference between brochures being read or simply thrown in the bin along with all the others. They create eye-catching designs and layouts for both digital and print mediums.
Businesses who need a brand and are just starting out or simply rebranding look towards finding a graphic designer to create their logos. Logo design includes selecting a font, colour schemes, possibly a mascot (Nike, Apple and many others have a distinguished logo mascot signature). Other brand materials such as Facebook page background image, Twitter icon and letterhead designs all form part of the branding package. Logo designers are experts in making sure your colour scheme works well with your brand.
Graphic design plays a major role in the publishing field to design the covers and layouts of books, magazines, newspapers and various other publications such company annual reports, research papers and much more.
Any graphic design company worth their salt will have a well-designed website. Check the information on their site or their Uptasker profile to ensure the type of work they do corresponds to what you need. If they do not offer printing services as well you may well need to use a printing services company after getting a digital format design from the graphic designer.
Find online reviews, look for star ratings and customer testimonials to see how well the graphic designer is doing on the customer satisfaction front.
To get a good understanding of the type of work they specialise in and their design style, look up the service provider's portfolio of previous design work. How is their creativity? Adaptability between brands? See their portfolio to make sure the work they do is in line with what your graphics needs are.
When it comes to marketing and branding, graphic design is a must-have component. From layouts and icons for banners, flyers, leaflets, brochures and stationary, graphic designers can do it all. For more tips see our graphic design articles.